When media reporters need a trusted authority who understands the past, present, and future of the media landscape, they contact Bernard Gershon. With his journalism background and unique perspective, Bernard Gershon will provide turnkey content or the connection to the right resource.
“If you put most of these digital media startups in a bucket, their best long-term opportunity is to partner with or get bought by a traditional, established big media company. … I’m not sure many of them are going to be standalone entities five years from now.”
— Bernard Gershon in Tech.co
“There isn’t a single TV network or programmer that’s not experimenting with these new social platforms to try and drive tune-in, but once you decide to do something on Snapchat, the content has to be customized to that platform.”
— Bernard Gershon in Digiday
“There’s a stampede toward video because that’s where the high CPMs are. But you get the high CPMs in high-quality environments like a scripted drama or live TV. You’re not creating that environment while someone scrolls through their Facebook feed with the mute on.”
— Bernard Gershon in Fortune
“With SVOD, it’s an oversaturated market, you have to have something completely different, or an offering that is more niche, to get someone to swipe their credit card.”
— Bernard Gershon in WSJ
“With security around the internet and cloud computing you really don't need a set-top box anymore, and over the next few years there will be more and more services that compete with traditional cable and satellite companies.”
— Bernard Gershon in AdAge
“The digital media space is being revolutionized yet again and there are a lot of questions.”
— Bernard Gershon in All Access
“There is still a dearth of high-quality media available and consumed by the mass public. Widely popular videos produced by Saturday Night Live and Jimmy Kimmel are a rarity while ‘bride and groom falling into wedding cake videos’ are unfortunately commonplace. The industry needs to continue to develop and create high-quality content for the general public to meet the standards previously set by television and film.”
— Bernard Gershon in Streaming Media
“Look for three primary qualities: Intelligence; Desire and Sense of Humor. Intelligence means the ability to solve problems, to complete complex tasks with resourcefulness initiative and resolve. This is what it takes to use citizen journalism responsibility. You want someone in the editor’s chair who can take that raw footage or audio and use it to tell a truthful story that will touch your audience.”
— Bernard Gershon in Geller Media