GershonMedia

Digital Media Strategy

About

BERNARD GERSHON
President, GershonMedia

 

Bernard Gershon is currently the President, GershonMedia, a global digital media strategy practice.   Mr. Gershon currently serves on the Advisory Boards of several venture backed companies including: Boxee, Fwix, Panvidea, The Juno Companies, LiveHiveSystems and  several other companies in the mobile and online video space.   He also serves on the Board of SpotXchange.  GershonMedia also works with traditional media companies to focus their digital strategies.

Bernard Gershon was formerly Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, at The Walt Disney Company.  In this role, he was responsible for developing new digital businesses for The Walt Disney Company.  In addition, he developed new digital revenue opportunities for all Disney/ABC content including broadband, wireless, cable, IPTV and VOD.

Mr. Gershon was instrumental in delivering Disney/ABC content, including “High School Musical”, “Desperate Housewives” and “Lost” to the Sprint mobile video service in 2007.  He also launched and distributed the 24-hour ABC News channel, ABC News Now, to new digital platforms including digital cable, broadband, VOD and wireless, and on devices like the Sony Playstation Portable© and Apple’s iPod©. 

In March 2003, he created ABC News Live, the Web’s first 24/7 streaming news network, and in July 2004, Peter Jennings re-launched the channel as ABC News Now with the start of his gavel-to-gavel coverage of the Democratic convention. Today, ABC News Now is available on digital cable, broadband and mobile.

In 2002, Mr. Gershon introduced the first standalone subscription service from a major network when he launched “ABC News On Demand.”  The service offered the latest ABC News video content from programs like “Good Morning America,” “World News Tonight”andNightline.”

Mr. Gershon joined ABCNEWS.com in 1999 as Vice President and General Manager. Under his leadership, ABCNEWS.com marked several important milestones— its first two years of profitability and numerous prestigious awards for online journalism, including the RTNDA Edward R. Murrow award for Overall Excellence.

Acknowledged within the industry as a pioneer in streaming media, as early as 1995, Mr. Gershon started ABC’s first streaming media Internet site—ABCRadioNet.com.  Mr. Gershon started the first regularly scheduled online web cast with ABC News’ Sam Donaldson, and expanded that offering with the Internet-only web cast, “Political Points,” co-produced with the New York Times.  He also oversaw the creation and development of the Internet-exclusive investigative series, "Internet Exposé," hosted by ABC News’ Chris Wallace.  Mr. Gershon was named #9 on Streaming Media Magazine’s Top 50 Most Influential figures in streaming media in 2003.

Previously, Mr. Gershon was Vice President of ABC News Radio, responsible for all information programming produced for the ABC Radio Networks’ 140 million weekly listeners.  During his tenure, the ABC News Radio staff received the RTNDA’s Edward R. Murrow award for Overall Excellence for four consecutive years.

Before joining ABC News in 1993, Mr. Gershon was Associate Director, News and Programming for WCBS NewsRadio 88. He also served as News Director of WOR Radio, New York.

 

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