wilwheaton:

I really hope Yahoo doesn’t fuck up Tumblr like it’s fucked up … well, every single thing it’s ever touched in the history of the universe.

YouTube now claims a billion monthly users; that’s half of the people on the internet. But a billion users don’t necessarily add up to a profitable business. 

http://www.marketplace.org/topics/business/youtube-billion-users-adds-what-exactly

Radio interview.  

Physical Requirements and Working Conditions:                                                                                             

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations that do not cause an undue hardship on the company may be made to enable individuals with disabilities to perform the essential functions, as long as that would not hinder or prevent performance of duties, or be of a safety concern.

Key to denote % of time requirements necessary to perform essential functions of this job.

0% = Zero (O)         1-35% = Little (L)         36-70% = Moderate (M)         71-100% = Great (G)

- Physical Requirements:   Light: Lifting 0-10 pds.    Moderate: Lifting 0-25 pds.   Heavy: Lifting 25+ pds.

   L- Bending/stooping

   L - Reaching above/below the waist

   L - Pushing/pulling movements

   0 - Climbing stairs / ladders

L - Standing

L - Kneeling

G -  Sitting

L - Walking

 L - Lifting

 0 -Taste/Smell

 G –Typing

G  - Color / Depth perception

G -Fine hand & finger movements

 -Operate motor vehicle

 -Operate various equipment

- Working Conditions and Schedules:

G - Interacting with co-workers, vendors, and customers.    

0 - Exposed at times to fumes or airborne particles, toxic or caustic chemicals, extreme heat, risk of electrical shock, and vibration.

M - Exposed to various noise levels (L= private office, M= open cube area, G= jackhammer/metal works/heavy equipment)

G - Office machines, phones, fax, computers, postage meter, etc.

G- Working environment: non-private, varies from outside open parking lot, to showroom, to cubicle workspace, to adaptive office.

L – Available to works nights, weekends and holidays.

Necessary traits for this position: Seeing  Hearing  Talking*  Reading* Writing*

 Basic comprehension of English language using the traits* marked above for purposes of safety, management direction and job responsibility, and minimal third party interaction.

 Proficiency of the traits* marked above in the following languages for business letters, memos, customer interaction, presentations, demonstrations, employee direction, audits,  etc:  English Spanish French Other _________________

Job Functions, Unique Duties and Responsibilities

Essential Functions include but are not limited to the following:

Please rank in order of importance and percentage of time spent on each function/task.

The Director of CRM & Customer Analytics will handle key issues such as:

Working directly with the ecommerce team to ensure that all business requirements are met while delivering superior results.

Defining the capabilities and driving the implementation of the required CRM and Customer Analytics infrastructure.

Defining, developing and relaunching the Bliss loyalty program

Growing our domestic direct marketing initiatives

Advancing Bliss in digital, mobile and social media

Evaluating marketplace opportunities

Specific Responsibilities include:

CRM + Customer Database Marketing

Manages and oversees Customer Relationship Management, Customer Analytics and Direct / Database Marketing for the ecommerce, catalog and spa businesses.

Leverages our customer database asset to deepen Bliss understanding of the customer, to deliver actionable insights, and to inform all elements of the marketing mix.

Enhances Customer Database design to ensure clear understanding of existing and potential customers.

Improves and drives the expansion of the CRM database capabilities, and related direct marketing initiatives domestically and internationally.

Participates in the development and success of a clustering strategy.

Direct Marketing

Leads continued growth of Bliss direct marketing initiatives.

Combines customer intelligence and database marketing data to drive customer traffic, retention and loyalty.

Manages all direct marketing channels, matrix

Manages the evolution of the catalog strategy.

Re-launches a robust, segmented email and social marketing program.

Loyalty Development

Instills maximization of lifetime value as core to the Bliss marketing approach by developing programs and tools that support this initiative.

Determine ways that convert unique new customers and repeat customers to buyers and convert current buyers into repeat buyers.

Analytics

Develops actionable customer metrics supporting key business initiatives with focus on customer traffic and conversion metrics.

Successfully integrates and implements quantitative driven marketing mindset programs and initiatives.

Design, execute and interpret research that yields a greater number of new consumers for Blissworld and/or increases the retention of existing Blissworld consumers and increases conversion rates of consumers that visit bliss.

Develops key insights that shape strategy and drive key decisions. 

Ensure key decisions that drive strategy, marketing plans, and the consumer experience are based on relevant insights and consumer data.

Proactively identify business-moving research and present them to your partners.

Create fact-based competitive analysis and anticipate competitive responses and plans.

eCommerce

Support eCommerce online and direct marketing campaigns goals and objectives.

Other

Handle special projects, as assigned.

Performs other duties as required.

BEHAVIORAL COMPENTENCIES

• Influencing others and facilitating decisions – Uses appropriate interpersonal styles and communication methods to gain acceptance of products, service, or ideas from prospects and guests (customers).

• Collaboration and partnering – Identifies opportunities and takes action to build relationships between individuals, teams, departments, units, or organizations to help achieve business goals.

• Decision Making – Identifies and understands issues, problems, and opportunities; comparing data from different sources to draw conclusions; uses effective approaches for choosing a course of action or developing appropriate solutions; takes action that is consistent with available facts, constraints, and probable consequences.

• Results Driven – Works on agreed upon outcome/objective/task in order to achieve desired result (ie exceeding a financial goal, produce a superior outcome or execute a project or task flawlessly); provides appropriate level of documentation to show how results were derived; works on an action plan to achieve desired results whether it is financially, operationally, organizationally or customer service focused. Totally focused on achievement of end result! Meet individual, department and company objectives through work product and verbal and written communications.

• Strategic Agility – As issues present themselves, can easily adapt to the situation using thought leadership to proactively, innovatively and strategically review and analyze issues/problems, review pros and cons; and gather necessary facts and analysis to identify and best solve the problem on a short term or long term basis. 

• Management of Others/Leadership - Can effectively manage and/or support team; aspires and inspires team to be successful. Working with team, produces timely and accurate end results and on achieving departmental goals and objectives. Effectively communicates and listens to team and responds appropriately. 

• Analytical – has an expertise in producing, identifying and analyzing data to develop the applicable programs and action plans.   Able to review and compare data, and make decision accordingly.

February 06, 2013 09:00 AM Eastern Time