Yeah!! This IS worth $1.1 Billion - @pkafka @karaswisher NSFW
Yeah!! This IS worth $1.1 Billion - @pkafka @karaswisher NSFW
I really hope Yahoo doesn’t fuck up Tumblr like it’s fucked up … well, every single thing it’s ever touched in the history of the universe.
May the Fourth be With You! If I hear it again…. well, someone is gonna get ….
(Nikon D800 + 35 f/2)
Imagine the skill needed to navigate Saigon traffic while carrying a thousand eggs on the back of your motorbike
YouTube now claims a billion monthly users; that’s half of the people on the internet. But a billion users don’t necessarily add up to a profitable business.
Here is a very long REAL job description with some of the most idiotic requirements I have ever seen.
Here are just of a few:
Yes, some moron was paid to write this crap!
So, they want a Harvard MBA who is familiar with the “basic operations of a computer” and can “write legibly”? Hmmmm… That will be tough!
Here’s the complete job description.
General Position Information: Director of CRM & Customer Analytics
This specific job description covers the basics functions, qualifications, requirements, working conditions and skills necessary, but not limited to for successful fulfillment of this position in accordance to the standards of the company.
DOL Overtime Status: exempt
Workers Comp Code: 8810
EEOC Class: 1.2 First/Mid Level Managers
Pay Type: Salaried
Base Pay: market rate
Benefit Class: eligible
Location: Bliss HQ - NY
Department: Integrated Marketing Communications
Reports to: VP, Integrated Marketing Communications
The Director of CRM & Customer Analytics will be a critical strategic partner to the VP, Integrated Marketing Communications and focus on developing and delivering strategies that will fuel the marketing strategy and growth for Bliss. There is a dual objective for this role: Key focus includes 1. Drive traffic to Bliss Spas and blissworld.com; 2. Grow the Bliss brand’s consumer consideration and engagement and 3. Responsible for ensuring e-commerce sales objectives are met through direct marketing initiatives.
Job Specifications/Qualifications: (Min. knowledge, skills, and abilities required)
BA or BS degree required in marketing required. An advanced degree from a top-tier business school is strongly preferred.
- Experience: (Type of work experience, min. number of years):
Minimum of 10 years of progressive experience and responsibility in a marketing organization, preferably in a fast paced, competitive, multi-channel retail business.
Experience with online advertising, affiliate marketing, and email marketing, and traditional direct marketing.
- Technical or Administrative Knowledge:
Be familiar with the basic operations of a computer.
Proficient in Microsoft word products.
Able to check and respond to emails.
Able to write legibly.
Knowledge of E-commerce tools
Knowledge of email newsletter systems
Knowledgeable of direct marketing and catalog distribution fundamentals.
CRM experience req’d
Special Skills and Abilities and/or:
Experience in both online and brick and mortar environments
Experience implementing robust integrated marketing promotions that drive profitable revenue
Strong analytical abilities to keep pace with the market
Experience handling multiple projects at any given time
Physical Requirements and Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations that do not cause an undue hardship on the company may be made to enable individuals with disabilities to perform the essential functions, as long as that would not hinder or prevent performance of duties, or be of a safety concern.
Key to denote % of time requirements necessary to perform essential functions of this job.
0% = Zero (O) 1-35% = Little (L) 36-70% = Moderate (M) 71-100% = Great (G)
L - Reaching above/below the waist
L - Pushing/pulling movements
0 - Climbing stairs / ladders
L - Standing
L - Kneeling
G - Sitting
L - Walking
L - Lifting
G - Color / Depth perception
G -Fine hand & finger movements
-Operate motor vehicle
-Operate various equipment
- Working Conditions and Schedules:
G - Interacting with co-workers, vendors, and customers.
0 - Exposed at times to fumes or airborne particles, toxic or caustic chemicals, extreme heat, risk of electrical shock, and vibration.
M - Exposed to various noise levels (L= private office, M= open cube area, G= jackhammer/metal works/heavy equipment)
G - Office machines, phones, fax, computers, postage meter, etc.
G- Working environment: non-private, varies from outside open parking lot, to showroom, to cubicle workspace, to adaptive office.
L – Available to works nights, weekends and holidays.
Necessary traits for this position: Seeing Hearing Talking* Reading* Writing*
Basic comprehension of English language using the traits* marked above for purposes of safety, management direction and job responsibility, and minimal third party interaction.
Proficiency of the traits* marked above in the following languages for business letters, memos, customer interaction, presentations, demonstrations, employee direction, audits, etc: English Spanish French Other _________________
Job Functions, Unique Duties and Responsibilities
Essential Functions include but are not limited to the following:
Please rank in order of importance and percentage of time spent on each function/task.
The Director of CRM & Customer Analytics will handle key issues such as:
Working directly with the ecommerce team to ensure that all business requirements are met while delivering superior results.
Defining the capabilities and driving the implementation of the required CRM and Customer Analytics infrastructure.
Defining, developing and relaunching the Bliss loyalty program
Growing our domestic direct marketing initiatives
Advancing Bliss in digital, mobile and social media
Evaluating marketplace opportunities
Specific Responsibilities include:
CRM + Customer Database Marketing
Manages and oversees Customer Relationship Management, Customer Analytics and Direct / Database Marketing for the ecommerce, catalog and spa businesses.
Leverages our customer database asset to deepen Bliss understanding of the customer, to deliver actionable insights, and to inform all elements of the marketing mix.
Enhances Customer Database design to ensure clear understanding of existing and potential customers.
Improves and drives the expansion of the CRM database capabilities, and related direct marketing initiatives domestically and internationally.
Participates in the development and success of a clustering strategy.
Leads continued growth of Bliss direct marketing initiatives.
Combines customer intelligence and database marketing data to drive customer traffic, retention and loyalty.
Manages all direct marketing channels, matrix
Manages the evolution of the catalog strategy.
Re-launches a robust, segmented email and social marketing program.
Instills maximization of lifetime value as core to the Bliss marketing approach by developing programs and tools that support this initiative.
Determine ways that convert unique new customers and repeat customers to buyers and convert current buyers into repeat buyers.
Develops actionable customer metrics supporting key business initiatives with focus on customer traffic and conversion metrics.
Successfully integrates and implements quantitative driven marketing mindset programs and initiatives.
Design, execute and interpret research that yields a greater number of new consumers for Blissworld and/or increases the retention of existing Blissworld consumers and increases conversion rates of consumers that visit bliss.
Develops key insights that shape strategy and drive key decisions.
Ensure key decisions that drive strategy, marketing plans, and the consumer experience are based on relevant insights and consumer data.
Proactively identify business-moving research and present them to your partners.
Create fact-based competitive analysis and anticipate competitive responses and plans.
Support eCommerce online and direct marketing campaigns goals and objectives.
Handle special projects, as assigned.
Performs other duties as required.
February 06, 2013 09:00 AM Eastern Time
DENVER—(BUSINESS WIRE)—SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced that its video real-time bidding (RTB) marketplace continues to outpace growth of other advertising segments, as the platform saw 10 times the revenue and a 596% increase in global bid requests from 2011 to 2012. This growth is supported by the addition of several new RTB partners – including Google’s DoubleClick Bid Manager, VideoHub, Acuity, Brand.net, Digilant and Struq.
“As the leading consolidated media buying platform, our integration with SpotXchange greatly extends our reach into addressable video inventory,” said Ed Montes, CEO of Digilant. “SpotXchange is at the forefront of programmatic buying in the digital video space and allows us to bid on impressions in a real-time and transparent manner.”
“As the leading consolidated media buying platform, our integration with SpotXchange greatly extends our reach into addressable video inventory”
Expanded international reach, with over 45 countries receiving bid requests for video RTB Increased the number of media buying organizations purchasing inventory via RTB to more than 50
Shared more than 15 parameters to RTB Platforms for every impression, including: whether the content associated with the ad is UGC or professionally produced, initiation type (auto-initiated versus user-initiated), partner specific user ID, full path referring URL, content vertical of the site and more.
“Every day Acuity exemplifies the power that RTB provides brands and advertisers to reach their audience in a more efficient and effective way,” said Acuity CEO, Tal Hayek. “Working with SpotXchange, a proven leader in the programmatic buying and selling of digital video, has given us the opportunity to provide the kind of automated, quality reach we need to execute our video campaigns more effectively.”
SpotXchange’s industry-leading RTB marketplace helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and ad inventory. Using SpotXchange’s RTB solution, advertisers can examine each video ad opportunity individually, gaining full transparency into every impression before placing a media buy. Publishers gain multiple touch points – including agency trading desks (ATDs), demand-side platforms (DSPs) and other new channels – raising the competition for their inventory while increasing CPMs and revenue.
“Our rapid RTB growth demonstrates that the buy side is shifting additional resources to programmatic buying due to the
2/13/13 SpotXchange Sees Massive Growth in Digital Video Advertising as More Partners Turn to Real-Time Bidding | Business Wire
increased efficiencies and inherent value that it creates,” said Mike Shehan, CEO of SpotXchange. “While the focus has been on the buy side, we realize that the industry has neglected to discuss programmatic selling. There are a multitude of factors that influence how much each impression opportunity is, but sellers can’t possibly begin to evaluate the value of each and every impression against these dimensions like buyers do. This is why we are currently developing a host of new tools to help the sell side address these issues and realize the true value of programmatic selling, which, in turn, will surface even more high quality inventory in our marketplace.”
For more information on SpotXchange’s RTB offerings, visit: http://www.spotxchange.com/spotxchange_real_time_bidding.html#a743.
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 110 million unique visitors in more than 40 countries each month. The leader in programmatic buying and selling of video, SpotXchange connects thousands of digital publishers with advertisers, agencies, trading desks and ad networks running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 400 world class advertisers that there is a better way to buy and sell digital video – with solutions that guarantee total transparency, control, and the best targeting and real-time optimization tools available in a premium video exchange environment.
(Bernard Gershon, President, GershonMedia, serves on the Board of SpotXchange)